Week 1 Marketing Launch Plan

Published on November 25, 2025

Overview

This is your complete first week marketing launch package for Artemis City. Each document is designed to reduce friction, communicate differentiation, and activate your developer-first funnel.

📋 Week 1 Marketing Assets

Core Positioning Documents

[Origin Story Blog - How Artemis Named Itself](<https://www.notion.so/Origin-Story-Blog-How-Artemis-Named-Itself-2d2e78bd4a9a430390280f7a8b8b2b18?pvs=21>)

[GitHub README - First 30 Seconds](<https://www.notion.so/GitHub-README-First-30-Seconds-3eedaf66959647cf8f2defbe0045b47a?pvs=21>)

[5-Minute Quick Start Guide](<https://www.notion.so/5-Minute-Quick-Start-Guide-a62011a29c5d42978b84dcc0d8c5155d?pvs=21>)

Technical Content

[Whitepaper - Agentic OS Architecture](<https://www.notion.so/Whitepaper-Agentic-OS-Architecture-50093b28658548d694c0ed36603fbbb5?pvs=21>)

[Blog - Why LLM Wrappers Fail](<https://www.notion.so/Blog-Why-LLM-Wrappers-Fail-7e60dae47c4b46c8a2b7a2358fb1c133?pvs=21>)

[Comparison - Artemis City vs Auto-GPT](<https://www.notion.so/Comparison-Artemis-City-vs-Auto-GPT-9a7ab73768da41d0a2765fddd4d371b3?pvs=21>)

Community & Distribution

[Launch Week Social Media Kit](<https://www.notion.so/Launch-Week-Social-Media-Kit-64dac3538beb419ca5e660e41453a2ed?pvs=21>)

[HackerNews Launch Post](<https://www.notion.so/HackerNews-Launch-Post-a772355163af48e980d1f3f39811200c?pvs=21>)

[Discord Community Structure](<https://www.notion.so/Discord-Community-Structure-a3503738cd974145a1e11c6775b39c1d?pvs=21>)

🎯 Week 1 Goals

Primary Metrics:

  • GitHub stars: 100+
  • Discord members: 50+
  • README → Quick-start conversion: 30%+

Distribution Channels:

  • HackerNews (primary)
  • Reddit r/MachineLearning
  • Twitter/X AI dev community
  • Personal LinkedIn

Success Indicators:

  • 5+ community questions in Discord
  • 3+ GitHub issues/discussions opened
  • 1+ external blog mention or tweet

📅 Publishing Schedule

Monday (Day 1):

  • Publish Origin Story blog
  • Update GitHub README
  • Launch Discord server

Tuesday (Day 2):

  • Post to HackerNews
  • Share on Twitter/X
  • Post to Reddit r/MachineLearning

Wednesday (Day 3):

  • Publish "Why LLM Wrappers Fail" blog
  • Engage with HN/Reddit comments
  • First Discord office hours

Thursday (Day 4):

  • Publish comparison piece
  • Share community highlights
  • Monitor and respond to feedback

Friday (Day 5):

  • Week 1 retrospective
  • Document friction points
  • Plan Week 2 content

🎨 Brand Guidelines (Quick Reference)

Positioning Statement:

Artemis City is the kernel-level operating system for AI agents—the infrastructure layer between unreliable LLMs and production-ready agent workflows.

Brand Pillars:

  1. Governance-First — Safety and determinism built into the kernel
  2. User-Owned Memory — Your knowledge base, your control
  3. Infrastructure-Level — Not a tool, an operating system
  4. Open & Extensible — Plugin ecosystem from day one

Emotional Anchor:

From LLM Chaos → Agent Orchestration

Voice & Tone:

  • Technical but accessible
  • Confident without arrogance
  • Systems-thinking mindset
  • Infrastructure engineer, not marketer